The Myth of the Level Playing Field…..

I have spent many days strategizing with executives on their business goals, milestones and roadblocks. I am a big proponent of looking forward and not lamenting on the hand that was dealt but my biggest trigger point and pet peeve is when someone says they just want to “level the playing field.”

Today we are not dealing with a level playing field. The unemployment rate has skyrocketed, companies are laying off 15% or more of their staff and cutbacks are forcing the closing of landmark stores, schools and corporations; frankly this recession has caused many folks to tailspin into a depression. If ever you were looking for a level playing field…. Good luck. But there is good luck for some…. The competition is stiff for new business’ and the ones that are making it are the entrepreneurs that have one thing that sets them apart from the rest…. They believe.

They believe in themselves, in their business, in their product and they genuinely believe that they can help you with their services. They don’t care if the competition is stiff, if they were dealt a bad hand, or if the playing field is level. They care about their business and how it is something so special that it can change their client’s world. The true entrepreneur is aware that the field is never level…It is the irregularities that create competitive advantage.
So this week, I challenge you to find your competitive advantage. Really dig deep and make a list of all the things you and your business bring to the table, then find out how you can take that list and apply it to your business marketing plan. “Success comes in cans; failure in cant’s.”~ Author Unknown.

Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, She supports other entrepreneurs to create businesses starting with focus, vision and, action. She serves clients through individual and group coaching, seminars, and public speaking. For more information, please visit www.CoachingElement.com.